Awakening Music · Natural History Museum
Awakening Music 25th anniversary gala
Twenty five years, one unforgettable night. A bold red celebration for 300 guests in Hintze Hall, beneath Hope the blue whale.
- Large format backdrop
- Anniversary artwork
- Gala dinner
- Hintze Hall
Read the story
The brief
Mark 25 years in one of London's most iconic rooms
Awakening Music, the record label founded in 2000, wanted to celebrate its 25th anniversary in style on 25 October 2025. The setting was Hintze Hall at the Natural History Museum: a gala dinner for 300 guests across 36 round tables, with speeches, a panel, presentations and an evening of live music, from acoustic sets and a grand piano to a full band.
The delivery
A bold red 25 that owned the grand staircase
We printed the large format anniversary backdrop in house, a striking Celebrate Awakening Music 25 mark on deep red, ringed by a radiating triangle pattern, so the brand colour carried right through the room. Set at the foot of the grand staircase alongside a 24ft stage, a 6m x 4m LED screen and red uplighting across the arches and columns, the artwork tied the whole hall together into one picture perfect backdrop for speeches, photos and the band.