The brief
Fashion for Relief needed a pop up store in London that felt like a luxury fashion boutique from the moment shoppers spotted it on the mall. The unit came with its own cabinets and shelving, so rather than strip it out, the brief was to transform what was already there. The fit out had to:
- Stop shoppers in their tracks with a fully branded storefront
- Give the existing store cabinets a fresh, on brand finish
- Add display plinths that let every piece take centre stage
- Bring the Fashion for Relief name into the store in a premium, metallic finish
A storefront you can’t walk past
We wrapped the external storefront in the campaign’s branded artwork, a striking black canvas of painterly brushstrokes in white, gold and violet, with the pop up shop posters set right into the design. Printed on our Liyu 3.2m roll to roll and installed by our own team, it turned a plain shopfront into a showpiece that pulled shoppers in from across the mall.
Wrapped cabinets, no new build
Inside, the store’s existing cabinets and frames were vinyl wrapped to match the look of the campaign. Wrapping what was already there was quicker and greener than building new joinery, and it gave the space a polished, made for the brand feel that stood up beautifully to busy trading days.
Plinths in grey furniture vinyl
We made a set of display plinths and wrapped them in a grey stone effect furniture vinyl, finishing a freestanding mirror frame to match. Stacked at different heights, they gave the stylists a flexible stage for shoes, bags and statement pieces.
Bronze decals and a CNC cut logo
For the point of sale we created bronze Fashion for Relief decals that pick up the warm metallic tones of the store. The hero piece was the logo itself: CNC cut in the campaign’s hand drawn lettering, hand finished in a bronze metallic leaf and fixed to the feature wall, where it glows under the store lights.
The result
A charity pop up that looked every inch a flagship. From the wrapped storefront to the last bronze decal, the whole store was printed, made and installed by Print Station, turning an existing unit into a destination for a good cause.