The brief
Three names, one pop up. The DICE, H&M and Gabrielle Aplin collaboration needed branding that felt as fresh as the partnership itself, and that could hold its own under shop lights and phone cameras alike. The signage had to:
- Give each brand its own glowing moment, with logos that read instantly
- Fit the pop up perfectly, with every box built to its own custom size
- Light evenly, with no hot spots or dark corners
- Arrive finished, wired and ready to hang
Printed on acrylic
Every face was printed on acrylic with our Fuji UV flatbed. UV ink sits crisp and dense on the acrylic, so logos stay razor sharp while the light behind them diffuses into a soft, even glow. From the bold H&M script to the DICE logo and Gabrielle Aplin’s sweeping lettering, each design was colour matched to the brand.
Custom sized lightboxes
No off the shelf frames here. Each printed acrylic face was fixed to a lightbox made to its own size, from compact logo boxes to a tall statement piece covered in bold black brushstrokes. Sleek black frames keep the focus on the artwork, and LED tubes inside light every face edge to edge.
Ready to hang
The lightboxes left our workshop fully wired, tested and fitted with eye bolts, so they could go straight up in the pop up with no fuss on site.
The result
A collection of glowing signs that tied three brands together in one space, looking just as good in person as they did on every visitor’s feed. Printed, made and finished under one roof by Print Station.