The brief
WIMPY were opening a brand new restaurant in Bracknell and needed the storefront hoarded while the fit out went on behind it. The hoarding had two jobs to do at once.
- Keep the site safe and secure, with a discreet entrance so the site team could come and go
- Turn a construction site into a marketing campaign that builds excitement and footfall before opening day
Printed straight onto ACM Dibond
We built the hoarding from ACM Dibond, a rigid aluminium composite panel that stays flat, shrugs off the weather and keeps its crisp finish for the whole build. Every panel was printed direct on our Fuji UV printer, so the colours are bold, the burgers look good enough to eat and the finish stands up to rain, sun and passing hands.
The artwork runs as one continuous scene across the panels, with WIMPY’s signature red and yellow, a towering burger, a milkshake and wraps leading the eye to the big message: Coming Soon, Join the Team.
A door you’d never notice
Construction couldn’t stop for the sake of the hoarding, so we built a discreet access door into the run of panels. The print carries straight across it, so from the street the artwork looks seamless, while the site team have easy access whenever they need it.
Marketing from day one
Instead of a blank wall, shoppers walking past met a bright, appetising preview of what was on its way. The hoarding announced the opening, showed off the menu and doubled as a recruitment board for servers, supervisors, cooks and a restaurant manager, so it was working hard for the brand long before the doors opened.
The result
A professional, eye catching hoarding that kept the site covered, kept construction moving without interruption and got the whole town talking about the new restaurant. Cost effective, efficient and right on brand, it met everything WIMPY asked for and went beyond their expectations.